SYNOPSIS
CliqStudios.com is an online kitchen sales and kitchen design retailer for general public consumers who expect exceptional quality and value at an affordable price. 

Website pages involved: 100+

PROJECT GOAL / RESULTS
When I was introduced to the project, large online retailers were trending toward simple, clean, white backgrounds and high contrast websites for ADA compliance. CliqStudios.com marketing research discovered that the majority of the target audience was female. The site’s color scheme was far to masculine and dark. Making a sudden shift from the dark site to a stark white site would be jarring and possibly confusing for the audience. I proposed to evolve the site over the span of several years to a more consumer neutral yet retail friendly look while also gaining valuable user/customer feedback over time. The final website goal being a white background along with a better user experience. The site also needed a major content restructure for easier usability and navigation. At the end of 2015, CliqStudios.com was happy to report record breaking sales.

INVOLVEMENT

Co-Art Direction   /   Co-Information Architect   /   Wireframes   /   High-Fidelity Prototyping   /   UX/UI Design / Print Design